Finally get profitable with Meta ads, consistently
Most advertisers are losing money on Meta ads and don't know where it's leaking. I help them find the leak and fix it, so they finally get profitable, consistently.
Jason Gan, Meta ads strategist
1-on-1 coaching for e-commerce and small business owners
- Average order value
- $60
- Product, shipping and fees
- $24
- Profit per order, before ads
- $36
- Break-even ROAS (60 ÷ 36)
- 1.67
- ROAS in Ads Manager Losing money
- 1.50
Looks fine in Ads Manager. But it's below break-even, so every $1,000 spent here loses about $100.
The problem usually isn't the ad
Most advertisers keep fixing the ad: new creative, new audience, more budget. After personally auditing more than 1,000 ad accounts, I can tell you the ad is often doing its job. More than half the time, the money is leaking somewhere the ad can't fix.
The numbers
The wrong numbers are being tracked, so a ROAS that looks fine is quietly losing money.
The offer
The offer or the price stops people right before they buy.
After the click
The landing page, the checkout or the follow-up loses the customers your ads already found.
It worked last month, and I don't know why it stopped.
That's the loop most advertisers are stuck in. After a while, it stops feeling like an ads problem. It starts to feel like you're the problem.
You're not. Nobody should be losing money on Meta ads without knowing why. Reading your ads is a skill, and anyone can learn it.
I know what it's like to not know
I've run Meta ads since 2010, ten of those years at my own agency. Most mornings I woke up not knowing what had happened to my clients' campaigns overnight. When leads or sales were low, I was the one who had to explain why. It burnt me out.
So I stopped guessing. I built a simple funnel framework that let me read the numbers one step at a time, and it became the root of everything I coach today. Its latest version is the 3-Step Framework for Meta Ads.
You work with me directly, from the first call onwards.
- Since 2010Running Meta ads
- 6,000+Advertisers coached across 50+ countries
- 1,000+Ad accounts personally audited
- Meta CertifiedProfessional and Badged Meta Business Partner
Three steps to profitable, consistent Meta ads
-
Know your numbers
Your break-even ROAS, your target cost per result and a benchmark for every metric. Then “good” and “bad” stop being a feeling.
Before we touch a single ad. -
Find the leak
We check the ad and everything after the click (the offer, the landing page, the checkout, the follow-up) until we know where the money is going.
Sometimes it isn't the ads at all. -
Fix one thing at a time
One change at a time, so you always know what worked. The numbers decide what's next.
No more changing five things and hoping.
“He doesn't claim to have all the answers upfront, but his step-by-step methodology ensures we find the right strategy for our business—always backed by data.”
How we get started
- Book a free call20 minutes, 1-on-1. We look at where you are and where the money might be leaking.
- Build your strategyWe set your numbers and decide what to test first, built around your business, not a template.
- Execute and optimise togetherWeekly calls inside your ad account, until the strategy is stable and you can run it with confidence.
Two ways the next six months can go
If nothing changes
- You keep paying for ads without knowing which ones actually make money
- Every drop in results means another week of guessing what to change
- Scaling feels like a gamble, so you never quite do it
When you know your numbers
- You open Ads Manager and know exactly what you're looking at
- You know your break-even, and where to look when results drop
- You only put more money behind what's working
From guessing in Ads Manager to running your ads like a strategist.
Ways to work with me
Most people start with a free coaching call. If you'd rather start smaller, there's a one-off session and two free tools.
Weekly coaching, inside your own ad account
- Weekly 1-on-1 Zoom calls, working in your actual Ads Manager
- Email support between calls
- Your numbers and strategy built together, then improved one change at a time
- Beyond the ads when it matters: your offer, landing page and follow-up
Other ways in
One 90-minute, 1-on-1 review of your message, your ads, your landing page and your offer. You leave with a written Action Plan and the recording.
See the Assessment →Check your ROAS against your break-even in a few minutes, and see which number to fix first.
Check your numbers →A short PDF guide to the Storytelling Ad Framework. Check your ads against it before you spend more.
Get the free guide →For companies and agencies: corporate Meta ads training and AI search visibility (GEO).
What advertisers say
…all of our ads are back in the price range where we knew they could be AND he has helped us successfully run new campaigns that we always dreamed of and never were able to make them profitable.
“We're always testing, removing what doesn't work and doubling down on what works. … Jason doesn't pretend to know it all. The data speaks for itself and he's great at interpreting the data and figuring what's working and what's not.”
“He doesn't just execute — he thinks strategically. Every week, he comes prepared with recommendations for optimization.”
“…the main point I love working with Jason is the clarity of his ideas and his strategic views that extend even pass META ads.”
“What's cool is that Jason doesn't push you to buy courses or join group trainings like other coaches do.”
He helped me 4 years ago. He helped me this week. The guy just keeps delivering.
Reviews are quoted word for word. Results are the reviewers' own and depend on each business, offer and numbers.
Questions
Who do you work with?
E-commerce and small business owners who run Meta (Facebook and Instagram) ads themselves or with a small team, plus agencies who want a second pair of eyes. Beginners are welcome too. The 3-Step Framework is the same whether you're just starting or already spending big.
What happens on the free coaching call?
It's a 20-minute, 1-on-1 call with me. We talk about your business, your numbers and what isn't working, and look at where the money might be leaking. Then we decide together whether coaching is the right next step for you.
How much does coaching cost?
1-on-1 Meta ads coaching is $400 per month, with no contract. It includes weekly 1-on-1 Zoom calls inside your ad account and email support between calls. You can cancel anytime.
Do you run my ads for me?
No. Coaching is done with you, not for you. You keep full control of your ad account, and we work inside it together on our weekly calls, so you understand every decision and can run the strategy yourself.
What's the difference between coaching and the Ads That Sell Assessment?
The Assessment is a single 90-minute session for $250. I review your message, ads, landing page and offer, and you get a written Action Plan and the recording. Coaching is ongoing: we build your strategy together and improve it week by week.
Do you guarantee results?
No. Results depend on your product, your margins and your offer, and anyone who guarantees Meta ads results isn't being straight with you. What you get is a clear process: know your numbers, find the leak, and fix one thing at a time.
Stop guessing. Start knowing your numbers.
Book a free 20-minute coaching call. We'll look at where your money might be leaking and what to fix first.
Book a free coaching call Free · 20 minutes · 1-on-1 with JasonAbout Tribeup Academy. Tribeup Academy is the coaching business of Jason Gan, a Meta ads strategist who has run Meta (Facebook and Instagram) ads since 2010. Jason offers 1-on-1 Meta ads coaching, the Ads That Sell Assessment and corporate Meta ads training for e-commerce and small business owners worldwide. His 3-Step Framework for Meta Ads is simple: know your numbers, find the leak, and fix one thing at a time. He has coached 6,000+ advertisers across 50+ countries, personally audited 1,000+ ad accounts, and is a Meta Certified Professional and Badged Meta Business Partner. Watch Jason on YouTube.